Finally The Jordan 4 Retro Gets The “Pure Money” Look

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It gets even better, the release date has been confirmed to be as soon as 13th May 2017

First released in 1989 the Jordan 4 has had many popular releases, collaborations and EXTREMELY limited one of a kind launches (cough cough…..Kaws x Jordan 4 cough cough).

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At what can only be considered as a major coincidence, it appears pure white colourways are releasing more and more as we wait for summer to officially kick in. Seriously, think about it, we’ve had the Jordan 5 Pure Money, Yeezy Boost 350 V2 white/Cream, Flyknit Racer Goddess and the Adidas ultra boost white mono and that’s just the releases that are considered limited or exclusive in comparison to general releases.

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It has to be noted however, the Jordan 4 is more popular among Jordan fans in Europe and the UK in comparison to the Jordan 5. In conjunction with the steep price of the Jordan 5 “Pure Money”, it may explain why the 5’s are still available online and in-store at various European retailers for a steep £330. It’s unlikely the Jordan 4 Pure Money will have any issues selling out as the white leather upper and platinum jumpman logos are visibly alluring, a genuine welcome addition to this version of the shoe.

In a stark contrast to it’s natural successor, the Jordan 4 pure money will be priced at a reassuring £160….almost half the price of the 5….thank goodness for that, because the Jordan 4’s are a favorite of ours and anyone who’s managed to get a pair of the Jordan 4 Royals (black and gold) may wish to complete a day & night type rotation by purchasing the pure money 4’s as they are almost a virtual opposites (white & silver vs Black & Gold).

Will you be hoping to get your hands on these ? Well if you can’t wait, check out the current range of exclusive Jordans here.