An extremely quick Jordan history lesson.
In 1984 Michael Jordan (“M J”) was selected 3rd overall by the Chicago Bulls in the NBA Draft. Subsequently Nike then signed M J to contract worth 2.5 million dollars (what some of us could do with that right now right ?..).
The next year (1985), Nike gave M J and his signature line of sneakers and apparel a unique logo – Yeah, that’s right, the Jumpman logo was created just for M J.
The earliest model called the Air Jordan 1 featured the original Nike Swoosh logo on the mid panel and wings on the upper.
You’ll notice that the Jordan designs were similar to other Nike silhouettes previously released like the Air Force 1 and Dunks.
The Air Jordan 1 set the bar for basketball shoes and street style in general. They changed they changed the way men, women and children looked at athletic or sport specific shoes.
In 1985 the Air Jordan 1 “banned” black/red retailed for $65 (£58.80 at the time of this post) – At this point in time, this was the most expensive basketball sneaker on the market.
The Jordan 1 recently re-released in 2016 and retailed for £125 ($156.86 at the time of this post) and sold out instantly. This sneaker now re-sells between £200 – £400 ($250 – $500).
Who says you can’t teach an old dog new tricks.